Recently, Yoyi Intercom, a well-known domestic precise targeted online advertising company, proposed the concept of "advertising cloud" for the overall precise control of network traffic. According to Zhao Zheng, CTO of Yoyi Interchange, “Advertising Cloud” achieves effect optimization and resource sharing through integration. From a certain perspective, the concept of “Advertising Cloud” is an important extension of cloud computing in the field of online advertising.

      It is not difficult to see that the biggest advantage of "advertising cloud" lies in its strong integration power, which can maximize the network traffic from all directions to a unified platform for centralized management, including fixed advertising traffic, rich media advertising traffic. , remaining flow, etc.

**Integrate ubiquitous resources

       Centralized management on demand

In the face of the global popularity of "cloud", The New York Times once asked: What does "cloud" mean?

      A Gartner analyst believes that the cloud represents a ubiquitous resource with unlimited scalability, so everyone has a different understanding of "cloud". As a metaphor for the Internet, cloud computing is to collect valuable network resources centrally and provide users with universal and highly scalable resource support through automatic management. Users can get it anytime and pay for what they use, just like using water and electricity.

"Cloud" can give users strong support, and its automated centralized management allows enterprises to not have to bear high data management costs; at the same time, its versatility greatly improves resource utilization, allowing users to fully enjoy low-cost advantages and extremely Great time saver. This is exactly the power of the "cloud" that Yoyi Interchange sees.

      Advertising cloud uses the magic of attracting gold

Targeted delivery to establish a win-win situation

      It is understood that almost every website will have unsellable advertising resources, and some valuable resources have not been well utilized. Coupled with the continuous emergence of new media, the total traffic of the remaining resources is still expanding. At the same time, a large number of domestic enterprises are struggling with high marketing costs. Just imagine, if we can effectively absorb and utilize the remaining traffic that no one cares about, it will not only be a considerable wealth, but also provide a brand-new marketing approach for advertisers.

In fact, the concept of "surplus traffic" is not new. Some people have raised concerns about it earlier. The large and small websites are mixed, and the residual traffic is too scattered. Not only is it difficult to aggregate and manage, but how to effectively extract the value of the residual traffic is also a big problem. technical barriers.

      Zhao Zheng said that "advertising cloud" refers to the integration of media resources with marketing value. For "inventory flow platform", the "cloud" here refers to the network traffic pool. The overall collection and management process of the remaining traffic is run automatically. After the completion of the platform integration processing, the media can easily join the platform through the AFP advertising management and publishing system. At the same time, Yoyi Hutong also has a set of targeting technology system, that is, through multi-dimensional targeting technology means, it can greatly improve the screening accuracy of target audience and media, so that the remaining traffic can become an effective marketing information carrier and become a new type of network media. Profitable tools, and help advertisers to effectively control marketing costs and achieve a two-way upgrade of brand and effect.

In the opinion of many people in the industry, the rapid application and penetration of cloud computing is bound to completely change the future model of network marketing and enterprise management. At that time, all business operations will be built on a highly information-based cloud platform. As an important economic growth point, the Internet marketing industry is undoubtedly one of the biggest beneficiaries of cloud computing, and the emergence of "advertising cloud" is a "small test" in the field of communication. I believe that in the near future, "advertising cloud" There will be a wave of consolidation.